Carpet weaving has been carried as a tradition in various regions of the world. It is an occupation adopted by those regions where farming activities are not suitable. Different areas have their own peculiar designs that are carried down by various generations. At times the designs and fibres are a mix owing to the influence that the region has had in the past. India basically uses a mix of Persian and Turkish designs that have been modified over the time with regional tastes and market preferences. Worldwide these designs have made waves in the International market.

Jaipur Rugs Company, a quality exporter of hand-made rugs has been exhibiting the rich and traditional craftsmanship of the Indian weavers through its authentic product range. A hand-made range comprises of hand-knotted rugs, hand-tufted rugs, flat woven rugs, Durries, Indo-Tibetan rugs and Shumak or shaggy rugs. These are available in pure wool or silk fibres or in a combination of both. Other fibres such as jute or artificial silk are also used. The company has an in-house team of more than 50 designers that have lured the customers with their authentic designs.

A category leader is a blend of right strategy and true character. In this highly dynamic or competitive environment by being natural and subtle many hearts can be won. This is not just a mere philosophy of Jaipur Rugs Company, but it is lived truly by its brand advocates. Every carpet or rug is knotted with thousands of dreams, plenty of hard work and tireless dedication that enhances million floorings.

For more details do visit www.jaipurrugsco.com

Jaipur offers a wide range of souvenirs that you can gift to family and friends. You could shop at popular spots like M.I. Road, Johari Bazaar and Rajasthali, and a few other local markets. It’s good to go Shopping in Jaipur. Get the best deals, learn about the best places to shop in Jaipur, stop for some finger food, or relax in one of the Jaipur Restaurants along the city’s shopping streets.

A number of handicraft items and other artifacts make Jaipur a wonderful destination for shopping and its colorful bazaars offer tourists a great opportunity to shop and enjoy the vibrant culture of the region.

Jaipur CARPETS:  Jaipur is considered as the best city to shop in Rajasthan, India. This majestic city offers you the best of traditional Rajasthan. Jaipur is famous for its bright colored fabric and textile. Handicrafts of Jaipur are well-known throughout the world for their distinctive quality and exclusive variety. Due to this fact, Jaipur is also recognized as crafts capital of India. The Royal Family of Jaipur patronized the craftsmen and artisans, which led to the flourishing of arts and crafts in Rajasthan. If you are an art lover, Markets of Jaipur offer rich and assorted handicrafts of interest.

Jaipur Rugs Company Pvt. Ltd. is a renowned manufacturer and wholesale exporter of Wool, Wool-Silk and Pure Silk Rugs/ Carpets, Hand Tufted Rugs/ Carpets. The company was established in 1999, and since then, it has been providing premium quality carpets to its customers worldwide. Many of its designs are registered in India and USA. Its quality, design & rich colors have been instrumental in bringing about a revolution in rugs and carpet business.

Social Initiatives:

The artisans that make our exceptional rugs are more than just workers: they are our family.

To that end, in 2004, we created the Jaipur Rugs Foundation with the goals of directing the flow of benefits toward the artisans who play a central role in our story, ensuring that our workers are fairly compensated, have prospects for advancement, and can become productive and contributing members of their communities.

Also, we’ve aimed at increasing the standard of living for our workers and their communities by creating a path to hope and prosperity. Carpet weaving also helps to support the many towns and villages where our artisans are located and opens doors to thousands of individuals.

Moreover, the Jaipur Rugs Foundation has worked to educate our workers to become better informed about economics and how they can gain further financial independence and security.

This ultimate aspiration for our employees allows them to reach out to new labor markets so that they too can enjoy the benefits of working with a financially stable and socially committed organization.

“Finding yourself through losing yourself”

Jaipur Rugs Foundation is an initiative of Jaipur Rugs Company: JRF was founded in 2004 as a non profit foundation to promote and encourage the development of traditional manufacturing system of Indian Rugs Weavers     Company Additionally, Helping them to boost production and reducing waste by using appropriate technology and effectiveness in the traditional system of manufacturing, they can achieve the global platform.  Mr. N K Chaudhary, the chief promoter and founder of the institute dedicated his 35 years of experience in carpet business. Nowadays he shares his experiences by working with communities and developing practitioners through training programs and personal communications. He is involved in the corporate commitment for rural transformation.

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Protect your carpet–step by-step
Though with an exceptional quality, but your carpet may look “ugly” long before it “wears” out. Make sure it doesn’t, which can be ensured with a comprehensive care program comprising of four stages :

1. Carpet Care: Preventative Maintenance
2. Carpet Care: Vacuuming
3. Carpet Care: Spot and Spill Removal
4. Carpet Care: Overall Cleaning

Carpet Care: Preventative Maintenance – Protect your investment before problems occur.
New flooring represents a substantial investment. These proper steps assure that your carpet shall stay attractive for years to come.

Place walk-off mats at all entrances: Walk-off mats should be used at the exterior of all entrances to absorb the soil and moisture. They can help trap the excessive dirt, sand, grit, and other substances such as oil, asphalt, or driveway sealer that would otherwise be tracked into the home. Mats should also be cleaned on a regular basis so that they don’t become sources of soil themselves.

Use a quality pad: You should always use a quality pad under your carpet, particularly on stairs. A good carpet pad not only provides better resilience and comfort underfoot, it extends the life of your carpet. As some carpets carry warranties with specific density and thickness requirements, one should be sure to review the warranty before purchasing the pad.

Occasional moving of heavy furniture: Move heavy furniture occasionally to avoid excessive pile crushing. You should also use floor protectors designed for carpets under the legs of tables, chairs, and other furniture to help distribute the weight. Do not use chairs or appliances with rollers or casters without a chair pad designed specifically for carpet which otherwise can cause heavy damage. While moving heavy wheeled furniture (pianos, buffets, etc.), prevent damage by placing a protective barrier of heavy cardboard or plywood between the wheels and the carpet.

Clean your area rugs: If you use area rugs on your carpet, be sure to clean them regularly. Clean and restore the pile of the carpet underneath as well. Also, be sure to check area rugs for colorfastness before placing them on carpet because the color in some rugs may bleed through. After cleaning your carpet, allow it to dry completely before replacing rugs.

Reduce long period exposure to direct sunlight: Protect your carpet from prolonged exposure to direct sunlight with the help of blinds, shades, or awnings.

Carpet Care: Vacuuming – The most important step in caring your carpet.
Vacuum carpet thoroughly and frequently, particularly in high-traffic areas. Realize that walking on soiled carpet allows the soil particles to work their way below the surface of the pile where they are far more difficult to remove and can damage the carpet fibers. Frequent vacuuming remove these particles from the surface itself before they get trapped underneath.

For rooms with light traffic, vacuum the carpet traffic lanes twice weekly and the entire area once weekly. In areas with heavy traffic, vacuum the carpet traffic lanes daily and the entire area twice weekly. Up to three passes of the machine will suffice for light soiling, but five to seven passes are necessary for heavily soiled areas. Change the vacuuming direction occasionally to help stand the pile upright and reduce matting.

The essentials to be observed while vacuuming the carpet are :

Check the quality of your vacuum: A good vacuum cleaner is vital for prolonged beauty and life of your carpet. An inexpensive machine can remove surface dirt but will not effectively remove the hidden dirt and particles embedded in the pile.

Select the best vacuum for your type of carpet: Jaipur Carpets recommends using vacuums with a rotating brush or combination beater/brush bar that agitates the carpet pile and mechanically loosens soil for removal. Carpet with thick loop pile construction, particularly wool and wool-blend styles, may be sensitive to brushing or rubbing of the pile surface and may become fuzzy. For these products, we recommend a suction-only vacuum or a vacuum with an adjustable brush lifted away from the carpet so that it does not agitate the pile. A vacuum with a beater/brush bar can be tested for excessive fuzzing in an inconspicuous location before regular use.

Pay attention to vacuum bags: Replaceable paper vacuum bags do a better job of trapping small particles than cloth bags. With cloth bags, the particles pass back into the room. High efficiency vacuum bags, also called micro filtration bags, trap even smaller microscopic particles (such as mold and mildew spores and dust mite byproducts) which are often found to be source of allergies. All vacuum bags should be checked often and replaced when half full.

Check the belt and the setting: Make sure the belt is in good condition and that the brush or beater bar rotates when in contact with the carpet. To adjust the vacuum to the correct height setting for the carpet, raise the beater/brush bar to the highest setting and then lower it until it is in enough contact with the pile to slightly vibrate the carpet several inches away from the machine. Do not lower it enough to cause significant slowing of the motor.

Change vacuuming directions: Change the vacuuming direction occasionally to help stand the pile upright and help reduce matting.

Mr. Nand Kishore. Chaudhary dedicated his 30 years of experience in carpet business to his company, Jaipur Rugs Company Pvt. Ltd. and is now Managing Director of it.

Born and brought up in a small town in India, Churu, it was his grit and determination that made Mr. Chaudhary embark on a mission that would go on to reshape the Indian carpet industry.

A personification of simplicity, Mr. Nand Kishore Chaudhary is thoroughly dedicated to the Indian hand-knotted rug weaving industry with a mission to give it its rightful place in the world and to bestow the benefit and recognition of this to its apt owner, the Indian weaver.

For the welfare of weavers and those indirectly linked with the rug weaving industry, he set up an NGO by the name of Jaipur Rugs Foundation, A voluntary, non-profit and secular organization which came into existence in the year 2003, Jaipur Rugs Foundation under the guidance of Mr. N. K. Chaudhary is working for the socio-economic development of weavers. Through its initiatives thousands of weavers are receiving skill enhancement training and financial assistance for an independent and prosperous future in rug weaving.

Hobbies:

1) Gaining in-depth knowledge of Carpet Weaving and all manufacturing processes of

Hand-Knotted Carpet Industry

2) Research & Implementation of latest Business Management Techniques.

Experience:

Started his business operations in 1978, with only two looms with the weaving job work, since then he has been continuing the operations in carpet business. Mr. Nand Kishore Chaudhary, Managing Director of Jaipur Rugs Company Pvt. Ltd., Jaipur (India) incorporated in year 1999, and the President of Jaipur Rugs, Inc., Atlanta, Georgia (USA), incorporated in year 1998. His dedication of 28 years of experience in Carpet Industry is a major achievement for which he has been awarded at both National and International Levels.

Achievements:

1) Received Gold Trophy Award, winners for the highest unit value realization of Hand-Knotted Woolen Carpets presented by Sh.G.Venkat Swami (Minister of Textiles) organized by Carpet Export Promotion Council in 1995 at New Delhi.

2) Received State Export Award to Jaipur Rugs Company Pvt. Ltd in 2005 for the financial year 2003-04.

3) Magnificent Carpet Awards to Jaipur Rugs Inc, in 2006 by America’s Mart, Trade Fair organized in Atlanta, US.

4) Certificate of Merit by CEPC (2004-05)

5) Certificate of Merit by CEPC (2003-04)

6) Export Award by CEPC (1996-97)

7) Export Award by CEPC (1993-94)

Memberships:

Mr. Chaudhary is the member of the following organizations:-

1) TIE “The Indus Entrepreneurs” represents “Talent, Ideas & Enterprise”.
2) Confederation of Indian Industry (CII).
3) Jaipur Management Association.
4) Delhi Management Association.
5) Mumbai Management Association.
6) Indo American Society.

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Family Details:

1) Wife – Smt. Sulochana Chaudhary – Involved in Family Business.
2) 3 Daughters -
a) Ms.Asha Chaudhary – Completed BBA (Bachelor in Business Administration) from Emory University, Atlanta (US), business woman, Director of Jaipur Rugs, Inc., is looking after the business operations in Atlanta, US.

b) Ms.Archana Chaudhary – Completed B.SC in Textile Chemistry from North Carolina University in US., business woman looking after the business operations of Jaipur Rugs Inc., Atlanta, US.

c) Ms.Kavita Chaudhary – Completed graduation from Chicago, looking after the business operations of Jaipur Rugs Company Pvt. Ltd in India.
3) 2 Sons – a) Mr.Yogesh Chaudhary – Pursuing graduation in Management with finance and accounting from Boston College, Boston, US.

b) Master Nitesh Chaudhary – Pursuing secondary education 11th Std. from Good Shepherd International School in Ooty, India.

He sent his four elder children to US to understand the lifestyle of the customers and pursuing higher education.

The Tangible Reality of his Brain Child, Jaipur Rugs Foundation

In year 2004, he established the J.R.F. (Jaipur Rugs Foundation) for Research & Development of the carpet industry (the design, color, texture, weaver’s training and skill up gradation) and to make it compatible with the International Market. Jaipur rugs Foundation is an initiative of Jaipur Rugs Company Pvt. Ltd. with the following aims in mind:-

1) Directing the flow of benefits towards the artisans behind the story. This aimed at a socio-economic relation that tosses out the Middlemen and makes the artisans free from exploitation and under payment.

2) Promotion of new designs as per the International demand so as to bring more work to the artisans which in turns brings more income and prosperity.

3) Uplift the social status of the artisans by aiding them raising their standard of living through carpet weaving which in turn causes the economic growth of the industry.

4) Promotion of research for new technology to bring it closer to international market due to its high demanding nature.

5) Welfare Schemes through Microfinance which help the artisans get motivated for becoming economically sound and able to hold assets like their own looms.

6) Spreading and nurturing the art of carpet weaving for those who are too poor to hold any agricultural holding but can do work for living. These people will find their living through carpet weaving, a job with satisfaction.

7) Refining and updating the skills of the artisans enabling them to get more income regarding the improved quality of their work

The Difference Almost all NGO do little or more the same but his mindset was clearly different, He promoted the “Extended Family Concept” in which the artisans as not looked upon as mere laborers; rather as family members. Each and every artisan who is associated with him is considered a family member and hence given equal importance like any other member of family. This strengthens the bond between his thought and the reality enabling him to have a closer and more deliberate relation. This also provides the sense of dignity to the artisans who increase their moral and therefore their productivity which in turns brings prosperity to their homes and of course in our Family.